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The Composite Persuasion, by Joel Marsh
Download PDF The Composite Persuasion, by Joel Marsh
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** Persuasion, manipulation & brainwashing. The most complete method of influence, ever. ** Did you know that most "classic" persuasion books are built on old research from the 1980's? Based on the science of psychology and the methods of masters, The Composite Persuasion is the long-awaited update to persuasion research for a new generation of persuaders, online and in real-life. Joel Marsh is a world-class Experience Architect who has compared over 40 persuasive disciplines, combining the best methods from the world's most persuasive experts into a single formula. From military training and movie scripts, to fortune tellers and scientists, all persuasion everywhere is the same. Learn how to "do" persuasion, fix your weaknesses, and avoid being manipulated, now.
- Sales Rank: #2097288 in Books
- Published on: 2012-01-22
- Original language: English
- Dimensions: 9.00" h x .68" w x 6.00" l,
- Binding: Paperback
- 270 pages
About the Author
Joel Marsh is a world-class Experience Architect, graphic designer, author, and speaker, and works with some of the biggest brands in the world. He is a leading expert in digital products and online consumer behavior. His work is used by millions of people every day.
Marsh has done extensive research on the reasons people agree, and the way information can be presented to achieve more influence. His work has added millions of dollars in revenue to large corporations and crucial insight for small start-ups with innovative products.
Although born and raised in Canada, at the age of 25 he sold all of his belongings, bought a one-way plane ticket, and moved to Stockholm, Sweden. He now has his dream job, lives with his beautiful Swedish girlfriend, and still has an intense passion for practical design and psychology.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Loved this - easy read, super practical, so many aha! moments
By Mimi
I really loved reading this book. Books on persuasion and adjacent topics tend to be pretty theoretical and/or re-hash the same content. This was a refreshing easy read. I especially loved its down-to-earth, relaxed tone and the super practical, step-by-step approach.
Before digging in to it, I asked my friend, who's a geek when it comes to this genre, if I should go for this one or the "classic" by Robert Cialdini ("Influence: The Psychology of Persuasion"). I got the answer "You should read both. But if you only have time for one, I'd go with this one since it's much more useful in daily life".
I had many aha! moments while reading this, and got lots of ideas that have been or will be very helpful in both my personal and professional life. And I read the book in one go - it was simply that hard to put down.
To sum this up: I definitely recommend it!
2 of 2 people found the following review helpful.
If you read only one book about persuasion - this is the book you want!
By Chris
I loved this book. During my studies in Marketing and Psychology I read a lot of books about persuasion.
They all added useful knowledge for their own little purpose area. But this one for the first time felt that I really "got it".
It feels that all the dots of knowledge I got from the other books now connected to one big picture.
The book gives a great overview of persuasion, based on research from scientific papers to pick-up artist guidebooks or even biology.
Joel Marsh did a great job in seeing the patterns of all these disciplines and packaging this knowledge into a book that is fascinating and entertaining from the first page.
No this book does not give you the smallest details for a certain type of persuasion, no it does not cover all facets and eventualities. It gives a great overview and enables you to understand the details for yourself! If you are to read only one book about persuasion - this is the book you want!
Thank you for all the aha-moments. Definitively 5 stars.
2 of 2 people found the following review helpful.
There is more to persuasion than Cialdini
By A. Haring
There is a difference between persuading people and studying the science of persuasion. Cialdini did a great job to filter out some persuasion strategies from watching real life persuaders (e.g. salesmen). Joel Marsh reminds us there is more persuasion strategies we can learn from different disciplines and from doing it yourself. If you want to extend your knowledge of persuasion, this book is a good place to start.
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